21.12.2017

Communication in the Digital Age

Bangkok (Thailand) – Managerial staff of Friedrich-Ebert-Stiftung in Asia from offices in the region was part of a three-day workshop on strategic communication in the digital age.

  • Photo: FES Strategic Communication in the Digital Age Comms Lab © FES/Amanda Mustard

At the turn of the year, as the world still grapples with the effects of our lives online, one thing is clear, the digital space also holds a potential for creating a positive vision about what politics could be beyond reactive protest, for a constructive and networked action.

With this perspective in sight, Friedrich-Ebert-Stiftung (FES) in Asia organized a workshop for its managerial staff on strategic communication with special focus on digital channels. The workshop "Strategic Communication in the Digital Age" took place in November 2017 at the Thailand Creative and Design Center in Bangkok.

Experts on strategic communication, digital media, cyber security and storytelling led participants through the three workshop days. Through a series of lectures, case-studies and discussions, participants explored the building blocks of strategic communication and different ways to use various communication channels and tools strategically. The aim was to address the new realities in countries in Asia where FES together with partners works to promote the values of social democracy—freedom, justice and equality.

Addressing also the question of how countries in Asia have been affected by the post-factual political reality of fake news globally, the rebuttal of facts and the silencing of dissent, staff exchanged their thoughts on the effects of this dynamic for the work by FES in Asia.

Scroll down for an optic journey through the workshop days.

This workshop for managerial staff is one among several activities since 2015 by the Asia-Pacific Department of FES in Berlin to introduce an integrated and strategic approach to using communication tools and channels that can support and strengthen networks of social democracy across Asia.###

For more information contact Mila Shopova, Regional Communications Coordinator at the FES Office for Regional Cooperation in Asia.

  • Photo: Trainer Peter Paul van Kempen conducts Session 1: Building blocks of strategic communication © FES/Amanda Mustard
  • Photo: FES directors use their phones for a workshop exercise © FES/Amanda Mustard
  • Photo: Trainer Peter Paul van Kempen reviews the exercise results from Session 1: Building blocks of strategic communication © FES/Amanda Mustard
  • Photo: Stine Klapper, director of the FES Thailand Office, works with colleagues during session exercise © FES/Amanda Mustard
  • Photo: Stine Klapper, director of the FES Thailand Office, presents her working group's results from an exercise on strategic objectives and target audiences © FES/Amanda Mustard
  • Photo: Brainstormed notes about audience engagement from various sessions © FES/Amanda Mustard
  • Photo: Arthit Suriyawongkui, Committee Secretariat of the Foundation for Internet and Civic Culture, leads a session about data security © FES/Amanda Mustard
  • Photo: Participants search for social media trends during a workshop exercise © FES/Amanda Mustard
  • Photo: Annette Schlicht, director of the FES Nepal Office, engages in a session © FES/Amanda Mustard
  • Photo: Participants work in pairs to look up popular hashtag campaigns during an exercise © FES/Amanda Mustard
  • Photo: Sergio Grassi, director of the FES Indonesia Office, documents the brainstormed ideas from a session © FES/Amanda Mustard
  • Photo: Adrienne Woltersdorf, director of FES Office for Regional Cooperation in Asia, presents ideas during a session © FES/Amanda Mustard
  • Photo: An exercise in strong story structure during trainer Chris Dickson's session on Websites and Storytelling © FES/Amanda Mustard
  • Photo: Trainer Chris Dickson's deconstructs the story elements of an image during his session on Websites and Storytelling © FES/Amanda Mustard
  • Photo: FES country directors Stine Klapper (Thailand) and Alexey Yusupov (Myanmar) listen to a session © FES/Amanda Mustard
  • Photo: A guide from Bangkok Vanguards begins the political tour Chinatown - The Economy of an Asian City © FES/Amanda Mustard
  • Photo: Yaowarat Road in Chinatown, Bangkok © FES/Amanda Mustard
  • Photo: Adrienne Woltersdorf looks up along Yaowarat Road in Chinatown, Bangkok © FES/Amanda Mustard
  • Photo: FES in Asia office directors walk down Chinatown's Yaowarat Road in Bangkok, Thailand © FES/Amanda Mustard
  • Photo: FES in Asia office directors visit the historical neighborhood of Charoen Chai in Bangkok's Chinatown © FES/Amanda Mustard
  • Photo: FES in Asia office directors visit a recently restored historical house in the Talat Noi area of Bangkok's Chinatown © FES/Amanda Mustard
  • Photo: Homes in the historical neighborhood of Charoen Chai in Bangkok's Chinatown, which are at risk of impending commercial development © FES/Amanda Mustard
  • Photo: FES visits Ban Kao Lao Rueng, a small museum and conservation center run by the Charoen Chai Conservation and Rehabilitation Group in the heart of historical neighborhood of Charoen Chai © FES/Amanda Mustard
  • Photo: FES workshop participants and organizers with the Charoen Chai Conservation and Rehabilitation Group at Ban Kao Lao Rueng, a small museum and conservation center in the heart of historical neighborhood of Charoen Chai © FES/Amanda Mustard

Friedrich-Ebert-Stiftung
Office for Regional Cooperation in Asia

7500A Beach Road
#12-320/321/322
The Plaza
Singapore 199591

+65 6297 6760
info(at)fes.asia

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